Branding. Now in a convenient mix pack.

Get a taste of more.

Established in 2007, in the craft beer mecca of Grand Rapids, Michigan (also known as "Beer City, USA"), Gravity Alliance is an assortment of highly decorated and ruggedly individualistic shops. From there, we added unique cultures, fresh perspectives, and distinctive skill sets. And then we mixed in incredibly strong regard and mutual respect with a hefty measure of business sense and competitive spirit.

The result?

More firepower. More ideas. More value. And more gusto than any one agency can possibly deliver.

So take a look around, and contact us if you feel inspired. But be warned: One taste of Gravity Alliance and, well, any other agency experience will seem less satisfying.

Palazzolo Design

A fiery Polish-Italian mix, this Gravity partner’s work has shown up on shelves, packages, and products as well as in magazines, newspapers, and out of home media all over the world. Powered by fresh, no-nonsense branding, their work with Rowster, Meijer Gardens, and Trendway, to name a few, goes down smooth, despite their obvious affection for taking on any and all challenges. Learn more at

Extra Credit Projects

Extra-bold. Extra-creative. Extra-hardworking. Extra Credit Projects prides itself on delivering sure-to-please ideas for The Michigan State University College of Human Medicine, Harper Collins Christian Publishing and the Outdoor Advertising Association of America. With plenty of awards to decorate their shelves, they’d rather bask in the glory of their clients’ success than to rest on their own laurels. Learn more at

Grey Matter Group

Dynamic and well-rounded, Grey Matter Group’s brand of creative comes with strong strategic backing. Not weighed down by their bountiful awards canon, nor the egos that are typically associated with such achievements, their work with American Eagle, Zondervan, Old Orchard, and more is friendly and enjoyable, yet, mysteriously alluring. Learn more at

DOMOREGOOD | hanon mckendry

So good, they’re almost wrong. With offices in Colorado + Michigan, DO MORE GOOD is a fully integrated brand-building agency dedicated to providing exceptional strategic and creative services to organizations — both for-profit and nonprofit — that are committed to positively impacting the world around them. Learn more at

See Our Work.

Try Our Tasting Experience.

Interested in getting a taste of Gravity for yourself? You can do that one of two ways. We invite you to visit us for a tour of our partners’ offices (including samples of our area’s world-renowned micro brews). Or we’ll come your way—and trust us, we won’t come empty-handed.

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Gravity News:

Wednesday, September 16, 2015
build a more humanized brand for the digital age


Find yourself drawn to Gravity?
Send your resume and/or digital portfolio links to:

Bill McKendry
Gravity Alliance
125 Ottawa Ave., NW, STE 305
Grand Rapids, Michigan 49503